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Tuesday, 13 December 2016

Typography Research

Typography within Horror Film Openings

In a horror film opening sequence, the selected typography plays a large role in establishing the creative direction of the film. The feature of on-screen text often includes the opening credits; the names and titles of the production crew.

Within film trailers, the logo and branded typography features as the film title is shown at the end of the trailer. However, since we are creating a film opening rather than a trailer we will not be including the film 'logo' in the actual sequence.

Analysis of Horror Typography

Colour

When I searched 'horror+film+poster' in google images, a variety of posters appeared. As shown in the screen capture below, the majority of the film titles are written in a red text. 

Typography

Selection of popular horror titles
As shown above, many font schemes used within horror titles have a similar aesthetic. The lines are often ragged, with little to no straight lines. The fonts all have a handwritten quality to them, looking as though they could have been scrawled by hand.

Other common features of typography within horror include:
  • 'drips' of liquid coming from the letters - looks like dripping blood
  • splatters of colour - again, looks like blood
  • irregularly sized lettering
  • closely spaced lettering
  • entirely caps lettering - has a sense of urgency 
-Anna Humphreys

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